Empowering Local Businesses: The Economic Benefits of Digital Transformation

Abstract

This study analyzes the economic impact of digital transformation on local businesses in emerging economies. As digital technologies reshape the business landscape, understanding their effects on local enterprises is crucial for sustainable economic growth. This research employs a mixed-methods approach, combining quantitative data on business performance metrics with qualitative insights from interviews with local entrepreneurs. The findings reveal that businesses that embrace digital tools experience increased efficiency, improved customer engagement, and enhanced competitiveness. However, challenges such as limited access to technology and digital skills persist. The paper recommends that local governments and organizations collaborate to provide resources and training for digital adoption. This research highlights the transformative potential of digital technologies for local businesses and offers a roadmap for navigating the digital economy.